Lack of perfect information is a well-known failure mode of standard economic models. It may be true that people value their inherently scarce time more than th

Lack of perfect information is a well-known failure mode of standard economic models. It may be true that people value their inherently scarce time more than they value the improved light bulb buying decision they could make by obtaining more information, but that doesn't mean consumers don't value better light bulbs. It just means there's an inefficiency due to the cost to the average consumer of learning about light bulbs (or whatever product).