“While Sherpas became famous in the Western world for their service to climbers, they are no more synonymous with a porter (the actual profession) than say, Ame

“While Sherpas became famous in the Western world for their service to climbers, they are no more synonymous with a porter (the actual profession) than say, Americans are to cowboys.” Excellent post by someone else who made the mistake of using "Sherpa" in a company name, learning about cultural respect, and rebranding. http://lostmahbles.com/naming-a-mistake http://lostmahbles.com/naming-a-mistake