I am shocked people still get shocked about the elite being treated differently Sports, TV, designer stuff... all heavily dependent on emotional attention. The

I am shocked people still get shocked about the elite being treated differently Sports, TV, designer stuff... all heavily dependent on emotional attention. The attention economy is older than we realize. Brand building is at the core of this, and we’ve seen this with of elite brand builders over and over. Those who can do. Those who can’t are CEOs