I think if you look at Warby Parker as a comparison, it's easy to see that Allbirds value is in buying into their brand. There were / are plenty of companies se

I think if you look at Warby Parker as a comparison, it's easy to see that Allbirds value is in buying into their brand. There were / are plenty of companies selling cheap glasses, but it took Warby Parker making them cool. I do think Allbirds should get a lot of credit for innovating in such a crowded space, but people buy Allbirds for way more than just the shoe. Walk into any one of their stores on a Saturday or check out their packaging and it seems obvious their customers are not choosing them based on price.