For what it's worth, I spend extra money on Ugmonk clothes not because I want you to go, "Wow, Ugmonk!" I do it because of the quality of the goods and design a

For what it's worth, I spend extra money on Ugmonk clothes not because I want you to go, "Wow, Ugmonk!" I do it because of the quality of the goods and design and because I want to support the designer. Originally I wore Allbirds because of this too. I don't know if I am normal nationally, but locally this is a big part of the culture around these more costly goods. It is in the same vein, I might add, as "buying American". Is this part of "brand?" Certainly. Does that divorce it from effort or quality? Certainly not.