We have built a good business selling on Amazon in a product category where the competition (including Amazon Basics) is half of our price. If all you bring to

We have built a good business selling on Amazon in a product category where the competition (including Amazon Basics) is half of our price. If all you bring to Amazon is something that is undifferentiated and can be easily copied, then it'll be a race to the bottom and you'll lose to factories in China selling direct or players like Amazon who can achieve massive economies of scale.