FWIW, the exclusivity agreements only work because they interact in a virtuous cycle with the incredible amount of effort Coca-Cola has put into building their

FWIW, the exclusivity agreements only work because they interact in a virtuous cycle with the incredible amount of effort Coca-Cola has put into building their brand with consumers. Nobody signs exclusivity agreements with PC Cola[0]. [0]: http://www.presidentschoice.ca/en_CA/products/productlisting/pc_cola3933.html http://www.presidentschoice.ca/en_CA/products/productlisting...