Focus on engagement. Your "product" might be performances, but there are a ton of ways to create a more intimate connection (and gain fans or find revenue strea

Focus on engagement. Your "product" might be performances, but there are a ton of ways to create a more intimate connection (and gain fans or find revenue streams) beyond those few performances. Simple things like have an Instagram/Twitter/newsletter with pics from practice, new members, challenges, etc. Create a narrative out of the ballet company so that the performances are the payoff for fans. Look at how bigger, more established arts communities handle this, like symphonies.