4 ms·
The specific flavor/process of coke is protected, but you can get pretty close outside of that. Their other products are often indistinguishable (e.g. sprite/si
by likpok 7y ago
The specific flavor/process of coke is protected, but you can get pretty close outside of that. Their other products are often indistinguishable (e.g. sprite/sierra mist). The value there is the brand, not the specific flavor.
The special dispensation for Coke works on a branding level: "we have a special process dating back to 1890".
- CamelCaseName 7y agoI'm not sure if this is how you're defining brand, but the real value is in their exclusivity agreements with restaurants and (some) grocers. This is the reason any restaurant that doesn't just resell soft drinks they bought at the grocery store only sells either Pepsi / Coca-Cola. It would be really interesting to see what kind of rates major chains/conglomerates (E.g. McDonalds, Subway, 3G, Recipe Unlimited, etc.) get for their soft drinks as these guys are big enough that they can probably push their own soft drinks and really bite into Coca-Cola/Pepsi's turf.
- toasterlovin 7y agoFWIW, the exclusivity agreements only work because they interact in a virtuous cycle with the incredible amount of effort Coca-Cola has put into building their brand with consumers. Nobody signs exclusivity agreements with PC Cola[0]. [0]: http://www.presidentschoice.ca/en_CA/products/productlisting/pc_cola3933.html http://www.presidentschoice.ca/en_CA/products/productlisting...
- opencl 7y agoWendy's does have their own "Dave's Sodas" brand.