> With thousands of new sellers signing up every day, Does this end of the business have to be so frictionless? This seems like a "simple" reputation problem

> With thousands of new sellers signing up every day, Does this end of the business have to be so frictionless? This seems like a "simple" reputation problem (†) and they turn a blind eye to Sybil attacks? (†) no, not really simple, but if anyone were up to the challenge it would seem Amazon is.