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It's a necessary but not sufficient condition. It meant that when Crocs became a market hit, their suppliers couldn't raise prices on them. It meant they coul
by pchristensen 18y ago
It's a necessary but not sufficient condition. It meant that when Crocs became a market hit, their suppliers couldn't raise prices on them. It meant they could capture all the value that their popularity created.
- hugh 18y agoWell it's not a necessary condition either. Plenty of companies, and indeed plenty of shoe companies, are successful without purchasing their entire supply chain down to the plastic-factory level.
- pchristensen 18y agoTrue. But it might be necessary for them to get enough capital and resources to survive after the fad wears off.