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Having a line out the door also serves as a sort of free advertising for the restaurant. If people are willing to line up and wait for their brunch, it must be

• deleted 7y ago
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• JumpCrisscross 7y ago
  > If people are willing to line up and wait for their brunch, it must be good, right? That, itself, tells you about the local culture. A culture that responds positively to a line out of the door puts a lot of value on trendiness. This is (much of) San Francisco. (It's not true across the Bay Area.) A culture that responds neutrally or negatively to a line out of the door either responds less aggressively to trend pressure and/or has fewer supply-side restrictions. This is New York. A line out of the door in New York tells me it's a new place that's still getting its act together, there's an event there that night, they're filming or it's a shitshow.
• muststopmyths 7y ago
  Actually, I appreciate the places that don't take reservations for brunch. The number of prospective patrons is wildly out of proportion to the number of really good brunch spots. If they took reservations, you wouldn't be able to get in for a month to a place like Plow. Instead, I can grab a coffee (or mimosa) while I stand outside chatting with my friends or wander around the neighborhood. If you want convenience, there are plenty of places that take reservations or can take walk-ins immediately. Some of them are pretty damn good too.
  • arcticbull 7y ago
    And there's always the "hidden gems" like Wayfare Tavern that only started doing brunch recently, so no line-ups yet.