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But full ban costs Google money.
by acollins1331 7y ago
But full ban costs Google money.
- ovi256 7y agoEven this restriction costs them money, as the advertisers have either worse targeting, so lower ROI, so they'll spend less, or they'll have to do the targeting work themselves, which removes part of the value chain from Google, so they'll pay less.
- mc32 7y agoI’m not sure if that: if ads are less effective (generalized, less targeted) advertisers (campaigns) will have to spend more money to have the same impact.