The thinnest iPhone was the 6 and 6s. Every phone since then has been thicker to accommodate new technologies and bigger batteries. Recent Apple Watches are als

The thinnest iPhone was the 6 and 6s. Every phone since then has been thicker to accommodate new technologies and bigger batteries. Recent Apple Watches are also bigger than the earliest models. I understand why Snell wrote this article now--to tap some pageviews off the public interest in the 16" Macbook Pro announcement--but his fundamental thesis is wrong. Apple has always balanced size vs functionality; it has not been a continuous track toward thinner and thinner under Jobs or Ive. Where they have made major missteps, it is because they guessed wrong about technology, not some Ive-driven quest for thinness at all costs.