4 ms·

I'm dense. How does "Always strive for the next version of your product to be thinner and lighter than the current one." become "Ive Doctrine"?

• big_chungus 7y ago
  He famously pushed it at the expense of good engineering, reliability, build quality, battery life, performance, and all the other things people want in a device. Apple over-indulged him.
  • metalliqaz 7y ago
    Oh, is Ive a person? Okay, I just googled it. Thanks. I didn't know about Jony Ive. (if it isn't already obvious, I'm not an apple follower)
  • pier25 7y ago
    This is the common narrative, but is there any source confirming this?