Addressed in the article - you did read the article, didn't you? - but: a) brand entrenchment - it's difficult to get organisations to rebrand But much more i

Addressed in the article - you did read the article, didn't you? - but: a) brand entrenchment - it's difficult to get organisations to rebrand But much more importantly b) the entire ethos goes against the sociological and ethical values of the .org TLD and those who chose it to represent their entities. Also the deal appears to have been done immorally, in bad faith, with timed offers based upon insider knowledge by individuals who stepped out of one job into another of conflicting interest. Not everything is about individual prices.