> ”How does Honey make money, aside from the obvious data collection?” Online retailers typically pay a “referral fee” to websites that direct traffic to their

> ”How does Honey make money, aside from the obvious data collection?” Online retailers typically pay a “referral fee” to websites that direct traffic to their store using affiliate links. There has long been a whole genre of “cashback” websites which take advantage of this by paying the referral credit (or some of it) back to the end user. This UK link lists some and explains how they work: https://www.moneysavingexpert.com/shopping/cashback-websites/ https://www.moneysavingexpert.com/shopping/cashback-websites... Honey is a bit different, because they pocket the referral fee for themselves, but attempt to save the user money by automatically checking/applying coupon codes that they scrape from the web. Honey claims they do not make any money from selling data to third parties. Honey also does not, in my experience, attempt to redirect you to other retailers as some other comments have suggested.