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Then the principle would be that it is okay to do business with China if you don't kowtow. That works well for selling to China but it can only work for buying

Then the principle would be that it is okay to do business with China if you don't kowtow. That works well for selling to China but it can only work for buying if there is a distributor outside of China which would just encourage buying direct from China. A general boycott doesn't work with the kowtow principle because an individual or company in China isn't in a position to be able to state their opinion of the government.

throwaway1997 7y ago
The problem is that in general for most companies, especially related to discretionary spending, the proportion of customers who are from China is increasing. Over time they end up kowtowing because the Chinese users threaten to boycott them unless they "respect China", which usually means doing whatever they are told to do.