So why didn't he use a different persona on 9to5Mac.com? I do understand why Edward Snowden used his real name for his leak. It gave him credibility. But why

So why didn't he use a different persona on 9to5Mac.com? I do understand why Edward Snowden used his real name for his leak. It gave him credibility. But why do that for stuff like this? I mean, did his reputation on 9to5Mac.com increase sales of his apps? Or get him speaking engagements? Or was it just bragging?