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> Building something is the easy bit. Building something is certainly easy. Building something people want and works well is pretty hard. Unless you have the l

> Building something is the easy bit. Building something is certainly easy. Building something people want and works well is pretty hard. Unless you have the latter, all the sales and marketing won't do much for you unless you have an established legacy walled garden that people are forced to use.

jbverschoor 7y ago
News flash. That’s part of marketing. Not programming. The past decades and even now, people tend to expect programmers to do everything related to tech. This fairytale is why so many fail.
- rapind 7y ago
  I don't understand this claim. Building something people want is marketing? Requirements gathering? Business analysis? Project management? Engineering? These are just subdivisions of marketing?
  - sky_rw 7y ago
    Yes, actually. Academically marketing is defined by the general marketing mix of: Product, Pricing, Place, and Promotion. Product here relates to fully understanding the end users goals. You then need to design a product that meets those goals, and a brand which communicates to your user how those goals are met. It's common place now for people to think of 'marketing' as 'advertising'. It is a much more robust subject than that. This is driven largely by the product management role being so closely integrated to the engineering flow. As I understand it, traditionally product management was a marketing department role. You can see this more with non-software companies like food or transportation.
    - rapind 7y ago
      Interesting TIL. Definitely not how I perceive marketing though. I always saw it encompassing promotion and brand.
  - RaceWon 7y ago
    > I don't understand this claim. I'd say it is more accurate to characterize your points as a "marketing feasibility analysis". But this is as much my opinion based on my understanding of marketing, as it is actual "marketing of a product" per se.

jbverschoor 7y ago

News flash. That’s part of marketing. Not programming. The past decades and even now, people tend to expect programmers to do everything related to tech. This fairytale is why so many fail.

rapind 7y ago
I don't understand this claim. Building something people want is marketing? Requirements gathering? Business analysis? Project management? Engineering? These are just subdivisions of marketing?
- sky_rw 7y ago
  Yes, actually. Academically marketing is defined by the general marketing mix of: Product, Pricing, Place, and Promotion. Product here relates to fully understanding the end users goals. You then need to design a product that meets those goals, and a brand which communicates to your user how those goals are met. It's common place now for people to think of 'marketing' as 'advertising'. It is a much more robust subject than that. This is driven largely by the product management role being so closely integrated to the engineering flow. As I understand it, traditionally product management was a marketing department role. You can see this more with non-software companies like food or transportation.
  - rapind 7y ago
    Interesting TIL. Definitely not how I perceive marketing though. I always saw it encompassing promotion and brand.
- RaceWon 7y ago
  > I don't understand this claim. I'd say it is more accurate to characterize your points as a "marketing feasibility analysis". But this is as much my opinion based on my understanding of marketing, as it is actual "marketing of a product" per se.