It's hard to know until they perform the bait and switch. It's certainly not the only reason that brand loyalty is dead, but it's one that's often on my mind. I

It's hard to know until they perform the bait and switch. It's certainly not the only reason that brand loyalty is dead, but it's one that's often on my mind. I don't have any confidence that my trust in a brand will mean anything in the long term. A new service exists? Well, it might be nice right now, but if I let myself rely on it the service will become slightly worse over the years.