"As a "small" company that does this and nothing else, you would think Roku would be a relatively privacy-focused option, but it appears to be the opposite." R

"As a "small" company that does this and nothing else, you would think Roku would be a relatively privacy-focused option, but it appears to be the opposite." Roku is not just a physical device, or an OS. It's also in the advertising business. They stream video ads and display ads when you watch certain shows through Roku. Thus, they want to know a lot more about you to show you relevant ads.