i know someone working for brand advertisement at Nike. those big brand advertisers don't actually have hard proof that it's working. all they can do is point

i know someone working for brand advertisement at Nike. those big brand advertisers don't actually have hard proof that it's working. all they can do is point to a few case studies that have been referenced over and over again. There is a time and place for ads. And some ads, definately do work. For example, in the gaming industry, you used to be able to track exactly how many users your game acquired based on what ad, allowing you to calculate ROI. Now, if you look at all the biggest ad spenders on facebook, take a look and see which one is more: the big brand advertisers (where ROI is not calculated), vs gaming companies and other businesses that can calculate ROI. You'll see, the market for ads and thus the price paid for ads, is dominated by non-ROI calculated Ad spend. That certainly seems like a bubble to me. and, let's not forget, millenials aren't attached to brands to the same degree that previous generations were.