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Online advertising isn't a bubble, bid prices might be a bubble, but as a practice itself it's not. You have to show all of your advertising customers good ROI
by partiallypro 7y ago
Online advertising isn't a bubble, bid prices might be a bubble, but as a practice itself it's not. You have to show all of your advertising customers good ROI or they aren't going to spend. This isn't true of others like print advertising, ota, etc. If you aren't making your customers money...they are going to pull their spend. It's as simple as that.
- nabla9 7y agoYou don't provide counterargument for the the article. The article shows that you can show good ROI for customers, but for reasons provided in the article they are false and customers absolutely refuse to believe they are false even when shown otherwise. Just like the last time this was posted, many commenters just replplay the role of the advertising customers described in this article.