I am glad to see that websites are struggling to ruthlessly track users for showing ads. It means that the efforts so far are working. They have our attention.

I am glad to see that websites are struggling to ruthlessly track users for showing ads. It means that the efforts so far are working. They have our attention. Now it's time for standards creators to be responsible and to do something in favor of their users: the user should have the final decision about being tracked/shown ads. But when the most used web browser is in the hands of the biggest ad vendor, then there is little hope... I guess we can only expect for web pages to turn into a sort of dynamically-generated JPEG that cannot be parsed/analyzed.