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They aren't, though. It's simply a CNAME alias to a third party ad and tracking provider.
by ATsch 7y ago
They aren't, though. It's simply a CNAME alias to a third party ad and tracking provider.
- manigandham 7y agoPublishers aren't going to build their own ad software. This is no different than running wordpress. The issue is data and privacy, and first-party means it's a much more direct relationship with the site you're on.