Seems like "drake hotel" ought to get you to the Drake Hotel web site. "drake hotel reviews" ought to get you to an aggregator. "drake hotel reservations" ough

Seems like "drake hotel" ought to get you to the Drake Hotel web site. "drake hotel reviews" ought to get you to an aggregator. "drake hotel reservations" ought to get you to whichever has the better prices. Google's emphasis on domain name helps a lot here, though a lot of hotels are owned by holding companies and have domain names like: http://holdingco.com/hotelname http://holdingco.com/hotelname (hard to differentiate between that and an aggregator URL). It comes down to inbound links-- and the aggregators have armies of people doing link-building SEO work. I don't envy Google. Short of human editors, how would you fix it?