Yes, this is it. We went from local, to local infrastructure/IT, to cloud services in which data is mixed with other data and ownership is nebulous. The busin

Yes, this is it. We went from local, to local infrastructure/IT, to cloud services in which data is mixed with other data and ownership is nebulous. The business as you say, favours this, because the 'downsides' of the model are more on the side of risk (your data leaking, losing rights to your data, your data being 'sold' etc.) - which we don't like to pay for until it's too late. Unless there are 'big scares' or regulatory requirements etc. I don't see that much changing. But a single major leak from Salesforce or say Google Docs could see a massive shift in how we think about such things.