I think it's a way that people found in order to participate in a collective endeavor of creativity over the internet. Many people like brainstorming sessions,

I think it's a way that people found in order to participate in a collective endeavor of creativity over the internet. Many people like brainstorming sessions, where everything is allowed and almost no idea is actively invalidated by others. It's a group experience that's usually rare (constrained to school projects and some company meetings), and socially awkward people might not enjoy them in a live setting. I think Memes are kinda like those brainstorming sessions, but they are async, introverts can enjoy them, and they go on ad finitum.