Some ideas seem to attract smart people like moths to a flame. It seems like everyone who joins my company to shake things up follows the same path of wanting

Some ideas seem to attract smart people like moths to a flame. It seems like everyone who joins my company to shake things up follows the same path of wanting personalized content to acquire new customers. But in reality we just don't have enough data points on people before they become customers to segment people that way. Even if we could, being able to accurately Every time I see people go through the motions of attempting to implement this until they eventually give up. This idea looks like an obvious win and big companies have done them before with success, but is extremely hard to impossible to pull off for our small company.