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This can happen when a retargeting campaign doesn't have a 'burn pixel' or conversion event trigger. It's a common oversight, which can cause a re-targeting pro
by propogandist 7y ago
This can happen when a retargeting campaign doesn't have a 'burn pixel' or conversion event trigger. It's a common oversight, which can cause a re-targeting program to kick-off unnecessarily (or cause ads that have followed you around to become obvious)
- idoh 7y agoThe AI innovation must be that they can figure out which marketers are likely to forget to have a burn pixel because those marketers drive more revenue.
- scottlocklin 7y agoYou'd think with all the "AI" out there, they could match a sales DB entry with the CRM DB entry, but, in fact, they basically can't.
- hnick 7y agoAnd yet I haven't seen one ad that has a 'not interested' feature similar to YouTube. I mean, if I could stop seeing washing machines or whatever, I'd probably click it.
- propogandist 7y agodo you clear your cookies and html5 storage? That should wipe any personalization that's happening, but the ads will become very generic then. You can also block ads (Ublock/Umatrix)
- hnick 7y agoOh yeah I can do that, I'm just wondering why they're not too interested in direct user feedback from my end. Surely it would be useful to adjust their algos.