>> I bet with the data mining and everything they will do fun stuff like have real time ads play on billboards in games targeting you and other such fun stuff (

>> I bet with the data mining and everything they will do fun stuff like have real time ads play on billboards in games targeting you and other such fun stuff (maybe they do that already in games, i have never looked). It's going to get interesting when they decide to start aggregating and storing in game behaviors, and then selling that data to third parties or using it to augment their incursions into health-care/insurance. It'll get even more interesting when they cooperate with authoritarian states to identify 'problem' citizens based on in-game behaviors or limit the spectrum of possible in-game behaviours within ostensibly open world sandbox environments. I'll leave the predictive policing branch of this prognostication as an exercise for the reader.