4 ms·
The biggest problems for mail delivery across the board are probably lack of correct helo/reverse ip lookup and being on an IP blacklist such as being on an ISP
by shirro 7y ago
The biggest problems for mail delivery across the board are probably lack of correct helo/reverse ip lookup and being on an IP blacklist such as being on an ISP dynamic address. I will bin those with my mail server as well. That is a very low bar but any naive mail server implementation on a home server is probably going to fail those instantly.
DKIM and SPF are really good signals to have. I have DKIM, SPF, DANE(nobody cares), DMARC, MTA-STS, TLS (lets encrypt) which are all potentially useful in preserving reputation and repudiating emails spoofing my domain sent from other sources.
I have never had issues getting throough to gmail. But for some mail systems, Microsoft in particular I think, they seem to penalise low volume mailers very heavily. You seem to need a certain volume for their systems to cache a reputation score and if you have a small vanity domain/mail server with very low mail volumes you may go straight to the spam folder.