> it matters where the audience is. I don't think that strictly applies here; the stores don't play a predominant role in marketing the games (at least for pop

> it matters where the audience is. I don't think that strictly applies here; the stores don't play a predominant role in marketing the games (at least for popular titles), so they don't have exclusivity over an audience. I think the relevant question is the extent customers decide not to purchase a game because it's exclusive to an alternative store.