If you need to "pre-announce" a game changer, it immediately calls into question the reality of the news and your actual motivations. If you have a game changer

If you need to "pre-announce" a game changer, it immediately calls into question the reality of the news and your actual motivations. If you have a game changer in your pocket, reveal and demonstrate it with little to no warning. That is how hype marketing works today. It is fine if it is 'coming in 2025', but demonstrate it, working, today. The world is numb to 'pre-hype' without proof. Tesla's reveal of the Roadster 2 was a perfect demonstration of a headline stealing reveal paired with proof the technology is real. Those tunnel runs using Plaid mode immediately demonstrated the potential of what was 'coming in 2020'. No pre-hype-piece was required. Whoever insisted on this announcement from Nikola Motors doesn't understand marketing, or is trying to raise capital/interest. A shame, because as everyone is pointing out, this is another "game changing battery tech" that is "coming soon" (whatever). I look forward to being "surprised" in 2020. /s