Your comments seem at odds with the popularity and the sales figures for Marvel movies. If their content is so "shitty" and their franchises are doing poorly, y

Your comments seem at odds with the popularity and the sales figures for Marvel movies. If their content is so "shitty" and their franchises are doing poorly, yet their profits and film attendance are huge, those seem to directly oppose your opinion. Their films are successful, profitable and they are making more of them. The audience goes to films they find interesting. They vote with their dollars. Big budgets do not guarantee success or profitability. Popular as boring makes zero sense. Avengers Endgame box office had international sales of $1,939,427,464 vs $858,373,000 for domestic sales. The point being it was extremely successful and profitable worldwide. Facts like box office appear to negate your supposition. It is unclear who the publishers are that you refer to. Marvel publishes their own comic content. They decide what movies to make from their IP. They hire writers and directors to adapt that IP to movies. Do you mean their stockholders? Or the press?