He isn't suggesting that the movies don't reliably make people feel things. He's questioning to what end are these feelings being evoked, and the absence of oth

He isn't suggesting that the movies don't reliably make people feel things. He's questioning to what end are these feelings being evoked, and the absence of other probings amidst those archetypal evocations. A hallmark commercial can also evoke loss and make people cry, but that doesn't mean it's more than a commercial or that its only motive isn't broad emotional manipulation employed to sell product.