3 ms·
There is an opportunity for Al Jazeera in the USA because the signal to garbage ratio on our local networks has become intolerable. Most thinkers in this count
by mmaunder 16y ago
There is an opportunity for Al Jazeera in the USA because the signal to garbage ratio on our local networks has become intolerable.
Most thinkers in this country get their news from the web, but live TV still has it's merits and there is a cavernous gap in the market for quality international news coverage right now.
If Al Jazeera manage to capture some of that market, they could attract a more educated (and wealthier) demographic than CNN, CNBC and Fox. i.e. a more lucrative market for advertisers.
Because they're streaming online, there really is very little standing in their way. If I was a major US network, I'd sit up and take notice.
Al Jazeera reaches over 100 million homes:
http://english.aljazeera.net/aboutus/2007/10/2008525184830438575.html http://english.aljazeera.net/aboutus/2007/10/200852518483043...
It wouldn't take much to become the most popular international network in the country.
Prime time viewers over the age of 2:
Fox News: 2.1 million
MSNBC: 950k
CNN: 483k
CNBC: 303k
HLN: 462k
Source: Nielsen, Jan 28, 2011.
http://tvbythenumbers.zap2it.com/2011/01/28/cable-news-ratings-for-thursday-january-27-2011-piers-tumbles/80643 http://tvbythenumbers.zap2it.com/2011/01/28/cable-news-ratin...