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> I read the article, but it feels like "don't build anything until you are sure users want X". The article addresses that exact point: > I think the answer's

> I read the article, but it feels like "don't build anything until you are sure users want X". The article addresses that exact point: > I think the answer's obvious. Because they designed the product backward. They didn't think "what do people want?", or even go Apple and think "what COULD people want, if we showed them why they wanted it?". Your issue is largely addressed by their second Apple example. They're talking about the thinking that ultimately results in the product, and how Google's (and Sun's) thinking is focused on themselves and e.g. Apple's thinking is still user-orientated even if they have to "sell" an original concept. So absolutely try something new, but as the article says, it still has to be designed for an actual audience rather than just being created to further that company's own interests without offering enough value for their market.

ekianjo 7y ago
> rather than just being created to further that company's own interests I find the Apple example unconvincing, especially for "recent Apple" stuff. Removing ports on their laptops, making some models' keyboard worse (most Apple users dislike the touchbar), making them unserviceable, forcing the phone users to buy expensive peripherals (Airpods...), bug-ridden OS updates, all of this point to a disdain towards their users rather than the opposite. Am I missing something?
- seabrookmx 7y ago
  100% right, and they've been panned for this. The result is a 16" Macbook that's thicker, larger, and has an "old-style" scissor switch keyboard. Even the new Airpods pro finally have silicone tips. Apple has learned the hard way, and looks like they're finally turning around a bit. Maybe even the next iPhone will have USB-C? I don't own a single Apple device but would consider an iPad (a base model.. I don't need/want an expensive "Pro") if it had USB-C.

ekianjo 7y ago

> rather than just being created to further that company's own interests I find the Apple example unconvincing, especially for "recent Apple" stuff. Removing ports on their laptops, making some models' keyboard worse (most Apple users dislike the touchbar), making them unserviceable, forcing the phone users to buy expensive peripherals (Airpods...), bug-ridden OS updates, all of this point to a disdain towards their users rather than the opposite. Am I missing something?

seabrookmx 7y ago
100% right, and they've been panned for this. The result is a 16" Macbook that's thicker, larger, and has an "old-style" scissor switch keyboard. Even the new Airpods pro finally have silicone tips. Apple has learned the hard way, and looks like they're finally turning around a bit. Maybe even the next iPhone will have USB-C? I don't own a single Apple device but would consider an iPad (a base model.. I don't need/want an expensive "Pro") if it had USB-C.