> * information gap on the customer side (doesn't want to cross shop) From the article: > Amazon has made buying stuff so frictionless and habitual, delivery

> * information gap on the customer side (doesn't want to cross shop) From the article: > Amazon has made buying stuff so frictionless and habitual, delivery so fast — and for Prime members, free — that many shoppers don’t bother checking prices anywhere else. I do cross shop for most things. I usually check Ebay, Newegg, etc. But the majority of the time I end up buying from Amazon due to straight up better prices, or only slightly higher prices plus more convenience. I think there are enough of us that do that to keep Amazon's prices competitive.