I think the article more or less nailed it, but the topic probably deserves journalistic attention of the kind journalists complain no longer exists. The basic

I think the article more or less nailed it, but the topic probably deserves journalistic attention of the kind journalists complain no longer exists. The basic "fintech" startup theory is fairly reasonable: (1) financial services have a lot of fat and/or profit. (2) financial services is/should be a tech subsector. Debit/credit cards, current accounts & such are nearly commodities, one is as good as another. Apart from customer service, UX is all that differentiates them^, from a meaningful subset of customers. That's software. (3) The competition is soft. Many banks have terrible consumer facing software, for example. Many have costly legacy structures.