I can't trust anything in this article when its counterexamples are bogus and it doesn't cite evidence for its position. Paying a higher price is not a loss. L

I can't trust anything in this article when its counterexamples are bogus and it doesn't cite evidence for its position. Paying a higher price is not a loss. Loss is when you have something and lose it. Paying more money in exchange for a product is something else. "You will lose out if you don't buy our product" is not a loss. It is lack of a gain, which is psychologically very different. People's ratings of a $10 loss may not correlate very well with people's actions when faced with a $10 loss. With this many basic errors, I can't make out whether the author's strawman has any substance or not. The author is hung up on things that could be logically equated to losses, which is bizarrely irrelevant when the effect under question is specifically about how people's actual behavior differs from logical behavior.