I used to manage a company in that industry (and wore a number of different hats along the way, including copywriter). I can't help but picture a copywriter th

I used to manage a company in that industry (and wore a number of different hats along the way, including copywriter). I can't help but picture a copywriter that threw it out as a joke and when no one caught it just decided to run with it. Maybe a burned out copywriter planning on leaving the industry. Either that or it's genius-level attention engineering.