Does it really matter if the data is technically being "sold" or not? The fact that any one entity holds an unprecedented level of information about us is alarm

Does it really matter if the data is technically being "sold" or not? The fact that any one entity holds an unprecedented level of information about us is alarming in and of itself. As Snowden said in his first interview, all that data is just sitting there waiting to be abused, and the only thing stopping anyone from doing so yet if they haven't already are policies that can and will change in the future. It doesn't matter who has access to the actual data as long as someone does. If adtech wants to serve us "relevant" ads, that's fine but the intrusive spying has to stop. Plain old contextual ads should be more than enough for that purpose.