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'Meth. We're on it' campaign rolls out in South Dakota to confusion, ridicule
- fdsa1234_1234 7y agoI used to manage a company in that industry (and wore a number of different hats along the way, including copywriter). I can't help but picture a copywriter that threw it out as a joke and when no one caught it just decided to run with it. Maybe a burned out copywriter planning on leaving the industry. Either that or it's genius-level attention engineering.