I think the explanation you have above ("...for people who haven’t met on a platform and need a framework to engage in a standard deal") does not come across in

I think the explanation you have above ("...for people who haven’t met on a platform and need a framework to engage in a standard deal") does not come across in your website copy. My impression from your website was that it was just an alternative to Upwork, etc. Perhaps consider making it more clear what it is you do - something like "Contract and escrow service for freelancers" or something along that line, rather than the current "A fair, simple and free alternative...". Also, the flow diagram under "How it works" is helpful, but please don't repeat the animation. I was still busy reading the part under what happens when the client rejects when the diagram was cleared and the animation started again. Even better would be if you don't animate it at all as I think it goes too fast for non-native English readers such as myself. Best of luck with the platform!