Signaling and politics. Called it in a previous post - https://news.ycombinator.com/item?id=20942910 https://news.ycombinator.com/item?id=20942910. If a perso

Signaling and politics. Called it in a previous post - https://news.ycombinator.com/item?id=20942910 https://news.ycombinator.com/item?id=20942910. If a person or entity has no skin in the game WRT a prevailing topic, but there is moral high-ground to stand on, they will get involved or form an opinion solely for the opportunity, essentially a photo-op, of them standing on that high-ground. "Protect the children" is probably the most popular high-ground used in this way. Apple doesn't make a vaporizer, nor do vaporizing apps amount to more than a rounding error in revenue for them. Right on cue, they take the opportunity to make this token action, so that this article can be published. It is a selfie of them standing on the high-ground; in the same way people stage a carefully framed IG post of them out "exploring" when they are actually in their backyard.