> they also tend to avoid espresso shots in favor of shake-like products. Maybe they're just competing to see who can have the biggest, sweetest, most extravag

> they also tend to avoid espresso shots in favor of shake-like products. Maybe they're just competing to see who can have the biggest, sweetest, most extravagant beverage, rather than who can make it the most concentrated. If the name of your coffee beverage takes five minutes to pronounce, you're the coolest cat in town.