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Why are Disney+ customers referred to as “fans”?
by tobr 7y ago
Why are Disney+ customers referred to as “fans”?
- geodel 7y agoI guess similar reason Restaurants' customers are referred to as guests.
- tobr 7y agoHuh, not really? A “fan” is an enthusiast or admirer. It implies a certain type of relationship to the thing you are a fan of. I don’t know that “guest” implies anything similar, it’s just a visitor.
- imgabe 7y agoGuest implies that you have been invited and expect to receive hospitality from your host. Visitor is just someone who showed up somewhere.
- fenwick67 7y agoDisney has a very active fandom and several amusement parks that try and elevate their work to cultural touchstones. It seems like a warranted language choice here. Just like how you might call Yankees ticket-holders 'fans' instead.
- UweSchmidt 7y agoStating the obvious: marketing tries to redefine language to influence customers. You can either shrug it off or actively fight it. Like: If you go along with calling sandwiches "subs" you might associate this particular food with Subway and may consider competing food products less. Off the tangent: Companies pay to rename sports arenas. They're not paying you, so you could just say "we're going to $teamname stadium" instead of $companyname stadium".