Jim Hackett badly needs a win more than he needs to preserve the reputation of a loved brand. Since they've run just about every other brand name into the groun

Jim Hackett badly needs a win more than he needs to preserve the reputation of a loved brand. Since they've run just about every other brand name into the ground, Mustang is the last one left that will attract eyeballs. If they called it the E-Taurus no one would care after the initial announcement. I personally think they should have started with electrifying Lincoln. They already don't sell a lot them, so it gives them room to create something new and revitalize a brand rather than dilute the meaning of Mustang.